By identifying areas for improvement, these tools help you optimize your site for better search engine rankings and user experience. If you’re looking elsewhere, you need alternatives that provide similar content optimization power without the premium price tag. Some alternatives might provide features Surfer lacks, like more comprehensive technical SEO audits or backlink analysis tools. The tool offers a 14-day free trial, and paid plans start at $29.99/month. There’s no free tier, and the price may feel high for smaller or newer stores.

• The platform is noted for its high return on ad spend (ROAS) and its ability to generate significant revenue.
• AnswerThePublic allows you to insert a keyword and find conversations or questions that people are having online about that keyword.
• Luckily, there are also a number of free SEO tools that can help you rank high on Google without breaking the bank.
• The content planner allows users to map out an effective keyword strategy.
• The tool will also send you a weekly SEO performance report so you know where you stand.
• Create your own source profile to be connected with journalists writing about your industry for free.

All this data is presented by Google itself and not a third-party app, so there’s no room for inaccuracies. Another downside is that AI content outline generation is exclusively available to customers on the business plan with Clearscope. This limitation may seem unreasonable, especially considering the pricing tiers, particularly for the essentials package. Clearscope, it would benefit all your customers to access your AI tools. SpyFu is a search analytics company that scrapes the internet for data.

Surfer SEO has earned respect for its content optimization features. Their free tools—specifically the Keyword Surfer Chrome extension and a limited free SERP analyzer—help me assess how well a page aligns with targeted keywords. KWFinder is a highly intuitive keyword research tool built to help you find and target relevant keywords to supercharge your website’s SEO strategy. From local search terms to long-tail keywords, KWFinder uses data from SERPs to offer insights into keyword density, difficulty, search volume, and more. Search Console is another excellent Google SEO analytics tool to add to your arsenal.

Best SEO tool for in-browser keyword research

If budget and simplicity are priorities, Moz Pro and SE Ranking are great options for small or growing agencies—they won’t overwhelm your team or your finances. Agencies handling enterprise clients and complex SEO challenges should consider platforms designed for high-performance needs. As you can see, there’s no one-size-fits-all “best SEO tool for agencies.” The ideal choice depends on your client base, team size, and specific goals.

How Effective Is a Digital Marketing Course

Unlock the power of advanced SEO tools and data-driven insights. Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site. You can ask for advice, generate content ideas, and even get help with keyword research. It’s like having an SEO buddy you can brainstorm with anytime. Lighthouse provides audits of performance, accessibility, web apps, SEO, and more.

ShortPixel offers a website plugin that automatically compresses your images. If a reporter uses your submission, they may credit you with a backlink. BHS Links Basically, reporters use the platform to request expert commentary for their articles.

AgencyAnalytics also lets you create custom logins for your clients. This gives them real-time access to their SEO dashboards any time they need. This level of granularity lets you fully customize your SEO reports to make them visually appealing and easy to understand. And if speed is your priority, the Smart Report option gives you a great baseline. One of the standout features of My Reports is the built-in AI Summary tool.

So, you’ll need a free Cloudflare account to get started with the tool. Google also has a Structured Data Markup Helper that helps you implement certain kinds of structured data. To help you make strategic decisions on which topics to cover. Google Trends allows you to analyze search trends anywhere in the world. It shows your average ranking positions for up to 1,000 top queries. The Semrush Sensor allows you to track volatility in Google’s search results.

Otterly AI can also automatically track URLs mentioned in AI Overviews and responses generated by AI tools. If you want to see your organic traffic surge, this resource spreads your reach and revamps your SEO practices with fact-based insights. It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords. Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more.

Its best paid feature is the Site Explorer, which analyzes backlinks and gathers in-depth research, making it a popular choice of SEO software. You can even use this feature to check if your page is showing up in AI Overviews. While it’s great to get freebies, investing in advanced tools can drive more revenue and qualified leads. These tools often don’t have a “free” plan for their software that you upgrade, so you have to invest in a plan outright (some platforms may offer a free trial to test out the product). Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking.